If You Knew How Institutional Investors Actually Assess Company Websites, Yours Would Look… A Lot Different
When I was an institutional investor, it’s impossible to overstate how many times I ruled out investing in a company subsequent to my review of their website. What’s clear to small-cap institutional investors is that most officers, directors, attorneys, investment bankers and investor relations professional don’t sufficiently understand how institutional investors review corporate websites, what they actually care about, and, almost as important, what they definitely don’t care about.
The truth of the matter is that an inordinate number of small-cap investor meetings are over long before they start… because of websites that get failing grades. The bad news in this regard is that this problem seems to be getting worse with the passage of time, not better.
The good news is that all of the systemic shortcomings are fixable. Tune in for this free one-hour webinar for frank, actionable steps to help your (or your client’s) website be an asset, instead of an exit ramp for institutional investors.